Brand Identity / Voice Guide / Social Design / Copywriting

Level Up Coaching

Client Background

Level Up Coaching helps first-generation professionals and first-time managers step into their careers with clarity, confidence, and strategy. Led by Sherner Sumter, a seasoned People leader, the brand is rooted in mentorship, equity, and unlocking growth for underrepresented talent.

What The Client Wanted

Level Up Coaching needed a brand presence that matched its mission: approachable, modern, and professional, while still celebrating individuality and confidence. The client wanted visuals and messaging that spoke directly to young professionals of color, first-gen graduates, and ambitious early-career leaders.

What We Made Happen

We transformed Level Up Coaching’s digital presence into a bold, inspiring brand system. From updated photography and a fresh, energetic website design to messaging that balances professionalism with authenticity, we helped Level Up position itself as a trusted guide for career growth. The final result gave the client a cohesive brand identity that feels empowering, approachable, and ready to scale.