The W+ Standard
Mighty Fine Studio partnered with W+ to redesign their website into a modern ecommerce platform that makes purchasing women’s empowerment credits accessible to both corporations and individuals. The launch was amplified through three high-profile Climate Week New York engagements, including expert panels featuring W+ leadership, WOCAN, and global voices in climate and finance.
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W+ is a pioneering global standard that measures and certifies women’s empowerment, linking it directly to climate and sustainable development goals. With its unique crediting system, W+ enables organizations and individuals to invest in measurable impact for women, communities, and the planet.
What The Client Wanted
W+ sought to reinvent its digital presence, transforming its website into a dynamic ecommerce platform. The goal was to make purchasing credits more seamless and accessible—not just for large corporations, but for individuals looking to contribute to global goals. Alongside the relaunch, W+ also needed high-impact engagements for New York Climate Week to amplify visibility and build momentum with diverse audiences.
What We Made Happen
We led a complete redesign of the W+ website, evolving it into a modern platform that positions credits as a clear, actionable tool for driving change. The new site puts accessibility at the forefront, reframing the credit purchasing journey to feel intuitive and inclusive. To complement the digital launch, we produced three Climate Week activations, including two expert panels that brought together W+ leadership, WOCAN, and voices from across the global finance and development space. Together, these efforts elevated W+’s visibility, positioning the platform as a bridge between gender equity and climate action for both institutions and individuals.
