Madison Energy Infrastructure
Before starting Mighty Fine Studio, Crystal and Scout worked inside Madison Energy Infrastructure during a period of rapid growth. The company was expanding nationally, but its early branding hadn’t kept pace. Drawing on our experience there, we helped evolve MEI’s identity—building a brand system that matched its momentum, resonated with key partners, and positioned the company for the next phase of clean energy leadership.
Visit WebsiteClient Background
Founded in 2019, Madison Energy Infrastructure (MEI) is a long-term owner and operator of solar energy projects across the U.S. with a portfolio now exceeding $1 billion in assets and a footprint in 26 states. As the company matured into a major player in the renewable energy space, its original branding, developed in its earliest startup days, no longer matched its scale or ambition. MEI needed a brand that could grow with them, support business development, and signal their leadership in the clean energy market.
What The Client Wanted
Backed by new equity and entering its next stage of growth, MEI needed to sharpen its presence in the market. The challenge was clear: evolve beyond its early branding to attract recruits, secure partnerships, and affirm its position as a leader in renewable energy.
What We Made Happen
We took Madison Energy Infrastructure from having no marketing foundation to a fully built brand presence. It started with discovery—talking to stakeholders and uncovering what really mattered. From there, we shaped a brand strategy and rolled out a complete identity: logo, type, colors, and voice. We launched a new website, refreshed every piece of collateral, built pitch decks, and gave the team a library of social tools and templates they could actually use. To meet people in the field, we designed event strategies like ribbon cuttings and community activations, and we kicked off the new brand with a sizzle video we concepted and directed. What began as a brand refresh quickly became the foundation for their growth and leadership in the market.
